The digital age brings many new eases and conveniences, but it also brings its own new problems and distractions. The upside of the development of computers was that global communication became easy, transfer of money became quicker, and small businesses stood a better chance at competing with large businesses. The difficulties that came may be just as hard to overcome for a small business; before, a man simply had to have a superior product and customer service to build a good business on (and get a patent into the government office before his competitors found out what he was doing). This business model still works for the most part, but it is slow, and even this business model has a hard time succeeding without some kind of computer. Software development comes in all different shapes and sizes, from web to flash games to company employee tools or accounting software, there are hundreds of things that computers can do to make a business run better.
People, especially women, used to go to the market or the supermarket or the mall and spend hours a day simply walking around and shopping; shopping was more searching and comparing at the stores. Today, people are more likely to accept the first price they come to and take it home; searching and comparison usually happen online if they happen at all. For a company looking to compete, they need an Internet presence, a website that is linked to their inventory system, and a good understanding of their products worth and their competitor’s prices and quality. All of this is much easier when everyone gets online, and it is all information that customers will be looking for online as well, so there is good reason for it to be available.
Building a website and inventory system and accounting system all take a lot more expertise than a business owner has time to gain when they are focused on building something else. A good product, an excellent service, taking the time to make either always has to come at the expense of something else, be it marketing, social life, or sleep. Software development is not a something every business depends on for a good business plan, but is something that every business can benefit from, even if they are simply getting online.